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Marketing and Delegate Sales

Building awareness of your event and driving attendance, whether it is an exclusive invitation-only event, an open fee-based registration, or a customer-specific event is a critical element of your event’s success.

The marketing plan for your event will be developed in order to achieve your goals and objectives. The plan will incorporate details of the tactical initiatives needed to secure your intended audience, which can include any/all of the following elements:

Direct Mail:

Design, print and mail of an invitation, conference brochure or letter to prospects, reflecting the corporate “look and feel” of the event host


Creation and management of an event website featuring event agenda, information on logistics, online registration, payment processing and a conference online community


Creation and execution of effective email campaigns to prospective delegates

Social Media:

Social media plan to schedule group postings, blogs and tweets to drive awareness of the event with measurable results


Executing a calling campaign to all incoming inquiries regarding the event, in addition to outgoing calls to target communities, past delegates and customers/prospects of the event host

Lead Generation:

Devising lead generation campaigns to expand the host’s prospect database and market reach


Design and print of press ads or magazine inserts; online banner ads and content postings


Creation of press releases or liaison with the event host’s PR agency to attract coverage


Management of media/marketing partners to broaden marketing campaign within target communities

EMS has in-house expertise in creative design, copywriting, website creation and telemarketing. To complement our in-house capabilities, we have long-standing relationships with trusted providers in terms of print houses, list brokers, mail houses, graphic designers, email broadcasters, online community sites.